TY - BOOK ID - 136141646 TI - The new advertising : branding, content, and consumer relationships in the data-driven social media era PY - 2016 SN - 9798216122418 1440833435 9798400690679 9798400690679 PB - Santa Barbara, Calif. : London : Praeger, Bloomsbury Publishing, DB - UniCat KW - Advertising. KW - Internet advertising. KW - Internet marketing. KW - Social media. UR - https://www.unicat.be/uniCat?func=search&query=sysid:136141646 AB - ER -