TY - BOOK ID - 1359582 TI - Marketing the e-business PY - 2002 SN - 0415256011 0415256003 113452028X 1280046457 0203166965 0203282221 0429229070 9780203166963 9780415256001 9780415256018 9786610046454 661004645X 9781134520282 9781134520237 1134520239 9781134520275 1134520271 9780429229077 9781280046452 PB - London : Routledge, DB - UniCat KW - Marketing KW - Electronic commerce. KW - Internet marketing. KW - Social Sciences and Humanities. Marketing KW - Marketing Types KW - Marketing Types. KW - Cybercommerce KW - E-business KW - E-commerce KW - E-tailing KW - eBusiness KW - eCommerce KW - Electronic business KW - Internet commerce KW - Internet retailing KW - Online commerce KW - Web retailing KW - Online marketing KW - Web marketing KW - World Wide Web marketing KW - Commerce KW - Information superhighway KW - Electronic commerce UR - https://www.unicat.be/uniCat?func=search&query=sysid:1359582 AB - Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:*Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security.Providing a n ER -