TY - BOOK ID - 135825455 TI - Product innovation toolbox : a field guide to consumer understanding and research AU - Paredes, Maria Dulce AU - Beckley, Jacqueline H. AU - Lopetcharat, Kannapon PY - 2023 SN - 1119723221 1119712866 PB - Hoboken, New Jersey : John Wiley & Sons, Inc., DB - UniCat KW - New products. KW - Consumer behavior. KW - Marketing research. UR - https://www.unicat.be/uniCat?func=search&query=sysid:135825455 AB - ER -