TY - BOOK ID - 135682960 TI - From local champions to global masters : a strategic perspective on managing internationalization AU - Verdin, Paul AU - Van Heck, Nick PY - 2001 SN - 9780333947302 9786610456581 9780230514324 PB - London : Palgrave Macmillan DB - UniCat KW - Management KW - International business enterpris KW - Leadership KW - Development economics KW - International economics UR - https://www.unicat.be/uniCat?func=search&query=sysid:135682960 AB - Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization. ER -