TY - BOOK ID - 135576274 TI - Handbook of research in mass customization and personalization AU - Piller, Frank T. AU - Tseng, Mitchell M. AU - World Conference on Mass Customization and Personalization PY - 2010 SN - 1282761137 9786612761133 9814280283 9789814280280 9789814280259 9814280259 9789814280266 9814280267 9789814280273 9814280275 9781282761131 PB - New Jersey : World Scientific, DB - UniCat KW - Mass customization KW - Flexible manufacturing systems KW - Product management KW - Marketing KW - Service industries KW - Marketing research KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:135576274 AB - This book presents the results of a Japanese national research project carried out in 1988-1993, usually referred to as the New RC Project. Developing advanced reinforced concrete building structures with high strength and high quality materials under its auspices, the project aimed at promoting construction of highrise reinforced concrete buildings in highly seismic areas such as Japan. The project covered all the aspects of reinforced concrete structures, namely materials, structural elements, structural design, construction, and feasibility studies. In addition to presenting these results, ER -