TY - BOOK ID - 135241414 TI - Innovation management : strategies, concepts and tools for growth and profit AU - Maital, Shlomo. AU - Seshadri, D. V. R. PY - 2007 SN - 8178299577 9788178299570 PB - Delhi ; London : Response, DB - UniCat KW - Technological innovations KW - Organizational change KW - Strategic planning. KW - Strategic planning KW - Management. KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:135241414 AB - Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. ER -