TY - BOOK ID - 135238623 TI - Protecting the Brand : Counterfeiting and Grey Markets. AU - Hlavnicka, Peter. AU - Keats, Anthony. PY - 2021 SN - 1637421524 PB - New York : Business Expert Press, DB - UniCat KW - Branding (Marketing) KW - Brand name products KW - Product counterfeiting KW - Gray market KW - Trademark infringement KW - Consumer behavior. KW - Imitation. KW - Industrial property. KW - Marketing KW - Trademarks. KW - Law and legislation KW - Law and legislation. UR - https://www.unicat.be/uniCat?func=search&query=sysid:135238623 AB - Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. ER -