TY - BOOK ID - 135145811 TI - Integrated advertising, promotion, and marketing communications AU - Baack, Donald AU - Clow, Kenneth E. PY - 2010 SN - 9780138157371 PB - Upper Saddle River, N.J. Prentice Hall DB - UniCat KW - Communication in marketing KW - Advertising UR - https://www.unicat.be/uniCat?func=search&query=sysid:135145811 AB - ER -