TY - BOOK ID - 135009175 TI - Overfished ocean strategy : powering up innovation for a resource-deprived world AU - Zhexembayeva, Nadya AU - Youssi, Wes PY - 2014 SN - 1609949668 160994965X 9781609949655 9781609949662 1306688744 9781306688741 9781609949648 1609949641 PB - San Francisco : Berrett-Koehler Publishers, Inc., DB - UniCat KW - Sustainable development. KW - Recycling (Waste, etc.) KW - Scarcity. KW - Green marketing. KW - Natural resources KW - Management. KW - Business enterprises KW - Management KW - Environmental aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:135009175 AB - We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division. Over fished Ocean Strategy offers five essential principles for innovating in this n ER -