TY - BOOK ID - 135002803 TI - Quick Guide Multisensorisches Marketing : Wie Sie Mit Allen Sinnen Ihre Marke Stärken. PY - 2022 SN - 9783658367626 PB - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, DB - UniCat KW - Branding (Marketing) KW - Neuromarketing. KW - Neuromarketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:135002803 AB - This book by Paul Steiner is a concise introduction to marketing, focusing on the importance of sensory branding. It provides practical guidance on how to strengthen brands by engaging all five senses—sight, sound, touch, smell, and taste. The author illustrates key concepts using examples from Singapore Airlines, Swarovski, and MINI, and includes interviews with experts from academia and industry. The book is aimed at professionals seeking to enhance their brand strategies and improve consumer loyalty through sensory experiences. ER -