TY - BOOK ID - 135001984 TI - Building brand communities : how organizations succeed by creating belonging AU - Jones, Carrie Melissa AU - Vogl, Charles H. PY - 2020 SN - 1523086629 PB - Oakland, CA : Berrett-Koehler Publishers, Inc., DB - UniCat KW - Branding (Marketing) KW - Brand loyalty. KW - Customer relations. UR - https://www.unicat.be/uniCat?func=search&query=sysid:135001984 AB - ER -