TY - BOOK ID - 134731922 TI - The Little Book of Big Customer Satisfaction Measurement AU - Rao, Ajit. AU - Chandra, Subhash. PY - 2013 SN - 8132117190 8132111451 PB - New Delhi : SAGE Publications, DB - UniCat KW - Consumer satisfaction. KW - Consumer satisfaction UR - https://www.unicat.be/uniCat?func=search&query=sysid:134731922 AB - This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization. ER -