TY - BOOK ID - 134682290 TI - Sales forecasting management : a demand management approach AU - Mentzer, John T. AU - Moon, Mark A. PY - 2005 SN - 1452238391 1452204446 1452222371 PB - Thousand Oaks, Calif. : Sage Publications, DB - UniCat KW - Sales forecasting. KW - Marketing research. KW - Marketing KW - Management. KW - Sales forecasting KW - Marketing research UR - https://www.unicat.be/uniCat?func=search&query=sysid:134682290 AB - Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,. ER -