TY - BOOK ID - 134564922 TI - Getting to market with your MVP : how to achieve small business and entrepreneur success PY - 2018 SN - 1948976978 PB - New York, NY : Business Expert Press, DB - UniCat KW - New products. KW - Product management. KW - Business KW - Business & Economics UR - https://www.unicat.be/uniCat?func=search&query=sysid:134564922 AB - Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business. ER -