TY - BOOK ID - 1343471 TI - Marketing models : quantitative applications AU - Day, Ralph L. AU - Parsons, Leonard J. PY - 1971 SN - 0700223177 9780700223176 PB - Scranton (Pa.) : Intext educational publ., DB - UniCat KW - Marketing KW - Quantitative methods (economics) KW - Consumers KW - Consommateurs KW - Mathematical models KW - Modèles mathématiques KW - Consumer behavior KW - Mathematical models. KW - Modèles mathématiques KW - Marketing - Mathematical models KW - Consumer behavior - Mathematical models UR - https://www.unicat.be/uniCat?func=search&query=sysid:1343471 AB - ER -