TY - BOOK ID - 133928782 TI - Search Engine Optimization AU - Veglis, Andreas AU - Giomelakis, Dimitrios PY - 2021 PB - Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute DB - UniCat KW - Information technology industries KW - SEO KW - search engine optimization KW - website ranking KW - ranking factors KW - news websites KW - Greece KW - Cyprus KW - comments KW - ASEO KW - reverse engineering KW - citations KW - google scholar KW - microsoft academic KW - web of science KW - WoS KW - scopus KW - indicators KW - algorithms KW - relevance ranking KW - citation databases KW - academic search engines KW - website quality KW - web presence KW - academic rankings KW - accessibility KW - search engines KW - search KW - online journalism KW - media websites KW - news content KW - news articles KW - n/a UR - https://www.unicat.be/uniCat?func=search&query=sysid:133928782 AB - This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research. ER -