TY - BOOK ID - 133764814 TI - Managing media firms and industries : what's so special about media management? AU - Lowe, Gregory Ferrell AU - Brown, Charles PY - 2016 SN - 9783319363394 3319363395 PB - [Place of publication not identified], SPRINGER INTERNATIONAL PU, DB - UniCat KW - Mass media KW - Business communication KW - Industrial organization. KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:133764814 AB - This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries. ER -