TY - BOOK ID - 133405410 TI - Developing a product strategy : planning, production, promotion AU - Bahm, John F. AU - American Management Association PY - 1959 PB - New York : American Management Association, DB - UniCat KW - New products KW - Produits nouveaux UR - https://www.unicat.be/uniCat?func=search&query=sysid:133405410 AB - ER -