TY - BOOK ID - 132016072 TI - Marketing management: text and cases AU - Dalrymple, Douglas J. AU - Parsons, Leonard J. PY - 1976 PB - Santa Barbara, Calif. DB - UniCat KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:132016072 AB - ER -