TY - BOOK ID - 131997754 TI - Cases in marketing strategy AU - Hise, Richard T. AU - McDaniel, Stephen W. PY - 1984 SN - 0675201039 PB - Columbus DB - UniCat KW - Applied marketing KW - United States of America UR - https://www.unicat.be/uniCat?func=search&query=sysid:131997754 AB - ER -