ID - 131919589 TI - Responsible Consumption and Sustainability AU - Bianchi, Enrique Carlos AU - Vazquez Burguete, Jose Luis AU - Galan-Ladero, M Mercedes AU - Lanero Carrizo, Ana AU - SpringerLink (Online service) PY - 2023 SN - 9783031307423 9783031307416 9783031307430 9783031307447 PB - Cham Springer International Publishing :Imprint: Springer DB - UniCat KW - Environmental protection. Environmental technology KW - Business policy KW - Industrial psychology KW - Marketing KW - gedrag (mensen) KW - marketing KW - bedrijfsbeleid UR - https://www.unicat.be/uniCat?func=search&query=sysid:131919589 AB - This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles. . ER -