ID - 131867051 TI - Advances in National Brand and Private Label Marketing AU - Martínez-López, Francisco J AU - Gázquez-Abad, Juan Carlos AU - SpringerLink (Online service) PY - 2021 SN - 9783030769352 9783030769369 9783030769376 9783030769345 PB - Cham Springer International Publishing :Imprint: Springer DB - UniCat KW - Consumer behavior KW - Product strategy KW - Marketing KW - Advertising. Public relations KW - merken KW - marketing KW - consumentengedrag KW - consumptie KW - CRM (Customer Relationship Management) UR - https://www.unicat.be/uniCat?func=search&query=sysid:131867051 AB - This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. . ER -