ID - 131864424 TI - Conference Proceedings Trends in Business Communication 2020 AU - Schneckenleitner, Peter AU - Reitberger, Wolfgang AU - Brunner-Sperdin, Alexandra AU - Haller, Andre AU - SpringerLink (Online service) PY - 2021 SN - 9783658336424 9783658336431 9783658336417 PB - Wiesbaden Springer Fachmedien Wiesbaden :Imprint: Springer Gabler DB - UniCat KW - Social psychology KW - Business policy KW - Personnel management KW - Marketing KW - B2B (business-to-business) KW - marketing KW - leidinggeven KW - strategisch beleid KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:131864424 AB - The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing. ER -