ID - 131781076 TI - User Experience Is Brand Experience AU - van de Sand, Felix AU - Frison, Anna-Katharina AU - Zotz, Pamela AU - Riener, Andreas AU - Holl, Katharina AU - SpringerLink (Online service) PY - 2020 SN - 9783030298685 PB - Cham Springer International Publishing :Imprint: Springer DB - UniCat KW - Development aid. Development cooperation KW - Economics KW - Product strategy KW - Advertising. Public relations KW - Computer. Automation KW - merken KW - economie KW - landbouw UR - https://www.unicat.be/uniCat?func=search&query=sysid:131781076 AB - This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. . ER -