ID - 131760826 TI - Website visibility : the theory and practice of improving rankings PY - 2009 SN - 9781780631790 1780631790 9781843344742 1843344742 1843344734 9781843344735 PB - Oxford Chandos Pub DB - UniCat KW - Web search engines. KW - Web sites KW - Design. KW - Ratings and rankings. KW - Design KW - Ratings and rankings KW - Moteurs de recherche sur Internet KW - Sites Web KW - Conception KW - Classement UR - https://www.unicat.be/uniCat?func=search&query=sysid:131760826 AB - The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.Written by a well-respected academic and prac ER -