TY - BOOK ID - 131697313 TI - Marketing communications : integrating online and offline, customer engagement and digital technologies AU - Smith, Paul Russell AU - Zook, Ze PY - 2020 SN - 9780749498641 9780749498658 PB - London Kogan Page DB - UniCat KW - Advertising. Public relations UR - https://www.unicat.be/uniCat?func=search&query=sysid:131697313 AB - ER -