TY - GEN digital ID - 131668950 TI - The Application of Fuzzy Logic for Managerial Decision Making Processes : Latest Research and Case Studies AU - Meier, Andreas AU - Portmann, Edy AU - Stoffel, Kilian AU - TerĂ¡n, Luis PY - 2017 SN - 9783319540481 PB - Cham Springer International Publishing DB - UniCat KW - Applied marketing KW - Business management KW - Programming KW - Information systems KW - Artificial intelligence. Robotics. Simulation. Graphics KW - MIS (management informatie systeem) KW - bedrijfseconomie KW - datamining KW - e-business KW - big data KW - vormgeving KW - mineralen (chemie) KW - simulaties KW - mijnbouw KW - e-commerce KW - KI (kunstmatige intelligentie) KW - informatica management KW - data acquisition UR - https://www.unicat.be/uniCat?func=search&query=sysid:131668950 AB - This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy. ER -