TY - GEN digital ID - 131582932 TI - Harnessing Policy Complementarities to Conserve Energy : Evidence from a Natural Field Experiment AU - List, John A. AU - Metcalfe, Robert D. AU - Price, Michael K. AU - Rundhammer, Florian PY - 2017 PB - Cambridge, Mass. National Bureau of Economic Research DB - UniCat KW - Zonder onderwerpscode: economie UR - https://www.unicat.be/uniCat?func=search&query=sysid:131582932 AB - The literature has shown the power of social norms to promote residential energy conservation, particularly among high usage users. This study uses a natural field experiment with nearly 200,000 US households to explore whether a financial rewards program can complement such approaches. We observe strong impacts of the program, particularly amongst low-usage and low-variance households, customers who typically are less responsive to normative messaging. Our data thus suggest important policy complementarities between behavioral and financial incentives: whereas non-pecuniary interventions disproportionately affect intense users, financial incentives are able to substantially affect the low-user, "sticky households." ER -