TY - GEN digital ID - 131514296 TI - Management of the Fuzzy Front End of Innovation AU - Gassmann, Oliver AU - Schweitzer, Fiona PY - 2014 SN - 9783319010564 PB - Cham Springer International Publishing DB - UniCat KW - Methodology of economics KW - Economics KW - Production management KW - Marketing KW - Business management KW - Business economics KW - Information systems KW - financieel management KW - bedrijfsplanning KW - bedrijfseconomie KW - bedrijfsorganisatie KW - economie KW - marketing KW - informatica management UR - https://www.unicat.be/uniCat?func=search&query=sysid:131514296 AB - This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles will be complemented by case studies of selected firms with successful practices in managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter. ER -