TY - GEN digital ID - 131511696 TI - E-Commerce Strategy : Text and Cases PY - 2013 SN - 9781461441427 PB - Boston, MA Springer US DB - UniCat KW - Methodology of economics KW - Economics KW - Applied marketing KW - Business management KW - Business economics KW - Information systems KW - financieel management KW - bedrijfseconomie KW - e-business KW - economie KW - webdesign KW - e-commerce KW - informatica management UR - https://www.unicat.be/uniCat?func=search&query=sysid:131511696 AB - This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com. ER -