TY - GEN digital ID - 131327181 TI - Shopper marketing : how to increase purchase decisions at the point of sale AU - Ståhlberg, Markus AU - Maila, Ville PY - 2010 SN - 9780749457020 9780749458775 PB - London Kogan Page DB - UniCat KW - Consumer behavior KW - Distribution strategy KW - Applied marketing KW - Advertising. Public relations KW - marketing KW - sales promotion KW - consumentengedrag KW - adverteren KW - Consumentengedrag. KW - Marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:131327181 AB - ER -