TY - BOOK ID - 131279841 TI - Not all created equal? The content characteristics and usefulness of online consumer reviews AU - Willemsen, Lotte M. AU - Neijens, Peter C. AU - Bronner, Fred E. PY - 2010 PB - Amsterdam SWOCC DB - UniCat KW - Consumer behavior KW - Market research KW - Advertising. Public relations KW - merken KW - sociale media KW - online advertising KW - consumentengedrag UR - https://www.unicat.be/uniCat?func=search&query=sysid:131279841 AB - ER -