TY - GEN digital ID - 131263328 TI - CIM coursebook : Project management in marketing AU - McKee, Frank AU - Chartered Institute of Marketing (London) PY - 2009 SN - 9780080961224 0080961223 PB - Burlington, MA Butterworth-Heinemann DB - UniCat KW - Organization theory KW - Marketing KW - Chartered Institute of Marketing [London] UR - https://www.unicat.be/uniCat?func=search&query=sysid:131263328 AB - ER -