TY - GEN digital ID - 131228946 TI - European Retail Research: Vol 22 AU - Swoboda, Bernhard AU - Morschett, Dirk AU - Rudolph, Thomas AU - Schnedlitz, Peter AU - Schramm-Klein, Hanna PY - 2009 SN - 9783834980991 PB - Wiesbaden Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden DB - UniCat KW - Marketing KW - RFID (radio frequentiële identificatie) KW - marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:131228946 AB - Social Media: A New Frontier for Retailers? Efthymios Constantinides, Carlota Lorenzo Romero and Miguel A. Gómez Boria International Retail Divestment: Reviews, Case Studies and (E)merging Agenda Steve Burt, John Dawson and Leigh Sparks Exploring the Power of Adaptive Selling Techniques on Consumers' Buying Behaviour Hans H. Bauer and Isabel Martin Measurement of Attitude Toward Private Labels: A Replication and Extension Thomas Kilian, Gianfranco Walsh and Holger Buxel Determinants of Relationship Continuity between Fashion Retailers and Suppliersin Brazil Elias Frederico and Juracy G. Parente The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees Kuan-Yin Lee, Ying-Chiech Hsu and Hui-Ling Huang Multinationals in Central and Eastern Europe: A Case Study of International Expansion of a Slovenian Retailer Mateja Vodlan and Irena Vida Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis Thomas Foscht, Herbert Kotzab, Cesar Maloles III and Christoph Schröder Country Reports Retailing in France: Overview and Key Trends / What's up? Gérard Cliquet, Karine Picot-Coupey, Guy Basset and Rozenn Perrigot The Austrian Retail Market: A Profile Nicolas A. Hoffmann and Peter Schnedlitz ER -