TY - BOOK ID - 129390455 TI - Outlines of mass communication PY - 2006 SN - 1441680616 8189645250 9350440512 PB - New Delhi [India] : Pragun Publications, DB - UniCat KW - Mass media UR - https://www.unicat.be/uniCat?func=search&query=sysid:129390455 AB - Apparently, mass communication, an attractive and heaven-on-earth and tough jobs, on earth. To call a spade a spade, it is a life-long mission, the ingredients of which comprise indomitable courage, hill-strong firmness, honesty, unbiased viewpoints power of observation and analysis, ability to dicotomize the right and wrong and finally a vast collection of information and awareness to translate various ideas into a conveyable form. ER -