TY - BOOK ID - 129262660 TI - Media ethics : key principles for responsible practice PY - 2021 SN - 9781516586707 1516586700 9781516586684 1516586689 PB - San Diego (Calif.) : Cognella, DB - UniCat KW - Mass media KW - Mass media KW - Moral and ethical aspects. KW - Moral and ethical aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:129262660 AB - Making ethics accessible and applicable to media practice, this highly acclaimed book explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. ER -