TY - BOOK ID - 128961343 TI - Design like Apple : seven principles for creating insanely great products, services, and experiences AU - Edson, John AU - Beck, Ernest PY - 2012 SN - 9781118290316 1118290313 PB - Hoboken, N.J. : Wiley, DB - UniCat KW - Product design. KW - Apple Computer, Inc. UR - https://www.unicat.be/uniCat?func=search&query=sysid:128961343 AB - Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. ER -