TY - BOOK ID - 128787992 TI - Marketing communications : integrating offline and online with social media AU - Smith, P. R. AU - Zook, Ze. PY - 2011 SN - 9780749461935 0749461934 9780749461942 0749461942 PB - Philadelphia, PA : Kogan Page, DB - UniCat KW - Communication in marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:128787992 AB - ER -