TY - BOOK ID - 128679669 TI - Management of the advertising function AU - Oxenfeldt, Alfred Richard AU - Swan, Carroll J. PY - 1966 PB - Belmont (Calif.) : Wadsworth, DB - UniCat KW - Advertising KW - Costs. UR - https://www.unicat.be/uniCat?func=search&query=sysid:128679669 AB - ER -