TY - BOOK ID - 128556513 TI - The men who manage the brands you buy : a candid report on the product management system, its functions and frustrations PY - 1971 PB - Chicago (Ill.) : Crain communications, DB - UniCat KW - Product management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:128556513 AB - ER -