TY - BOOK ID - 128339869 TI - Using conjoint analysis to help design product platforms AU - Moore, William L. AU - Louviere, Jordan J. AU - Verma, Rohit PY - PB - Cambridge (Mass.) : Marketing science institute, DB - UniCat UR - https://www.unicat.be/uniCat?func=search&query=sysid:128339869 AB - ER -