TY - BOOK ID - 128193067 TI - Integrated marketing communication : creative strategy from idea to implementation PY - 2007 SN - 9780742529649 0742529649 PB - Lanham (Md.) Rowman & Littlefield Publishers DB - UniCat KW - Communication in marketing. KW - Marketingcommunicatie. KW - Communication in marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:128193067 AB - ER -