TY - BOOK ID - 128056435 TI - Introduction to advertising and promotion : an integrated marketing communications perspective. AU - Belch, George Eugene AU - Belch, Michael A. PY - 1993 SN - 0256108250 PB - Homewood (Ill.) : Irwin, DB - UniCat KW - Advertising. KW - Communication in marketing. KW - Sales promotion. UR - https://www.unicat.be/uniCat?func=search&query=sysid:128056435 AB - ER -