TY - BOOK ID - 127944570 TI - Marketing management : strategy and cases AU - Dalrymple, Douglas J. AU - Parsons, Leonard J. PY - 1990 SN - 0471521930 PB - New York (N.Y.) : Wiley, DB - UniCat UR - https://www.unicat.be/uniCat?func=search&query=sysid:127944570 AB - ER -