TY - BOOK ID - 127935802 TI - Attitude research plays for high stakes AU - Maloney, John C. AU - Silverman, Bernard AU - American marketing association PY - 1979 SN - 0877571171 PB - Chicago (Ill.) : American marketing association, DB - UniCat KW - Attitude (Psychology) KW - Consumers KW - Marketing research KW - Testing KW - Congresses. KW - Attitudes KW - Congresses. KW - Congresses. UR - https://www.unicat.be/uniCat?func=search&query=sysid:127935802 AB - ER -