TY - BOOK ID - 127932751 TI - Group influence on consumer brand choice PY - 1970 SN - 0877550875 PB - Austin (Tex.) : University of Texas. Bureau of business research, DB - UniCat KW - Brand choice. KW - Motivation research (Marketing). KW - Reference groups. UR - https://www.unicat.be/uniCat?func=search&query=sysid:127932751 AB - ER -