TY - BOOK ID - 127259600 TI - Routledge handbook of international sport business AU - Dodds, Mark AU - Heisey, Kevin AU - Ahonen, Aila PY - 2019 SN - 0367896877 9780367896874 PB - London: Routledge, DB - UniCat UR - https://www.unicat.be/uniCat?func=search&query=sysid:127259600 AB - Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: - International Sport Business Strategy - Sport Marketing - Sport Economics and Finance - International Sport Law - Sport Media and Communication - Sport Tourism - Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business." -- Provided by publisher. ER -