TY - BOOK ID - 127019550 TI - M-Commerce : construire et piloter sa stratégie commerciale sur mobile AU - Pires, Thierry AU - Stioui, Emmanuelle PY - 2016 SN - 2100749730 9782100749737 PB - Paris: Dunod, DB - UniCat KW - Mobile commerce KW - Cell phone equipment industry KW - Mobile communication systems KW - Wireless communication systems KW - Internet KW - Electronic commerce UR - https://www.unicat.be/uniCat?func=search&query=sysid:127019550 AB - ER -