TY - BOOK ID - 126985031 TI - Olympic games : pictograms of the Beijing 2008 olympic games PY - 2008 PB - Beijing: Beijing organizing committe for the games of the XXIX olympiad, DB - UniCat KW - Logotype KW - Pictogramme KW - Jeux olympiques KW - Sport KW - Identité visuelle KW - Chine UR - https://www.unicat.be/uniCat?func=search&query=sysid:126985031 AB - The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) released the Pictograms of the Beijing 2008 Olympic Games on the occasion of the 2-year countdown to the opening of the Games. One of the basic image elements of the Olympics, the Olympic Games Pictograms are widely applied in areas such as Olympic directional instruction system, advertising and communications, landscape and environmental arrangement, TV broadcasting and souvenir designs. The Pictograms play an important role in identifying the Olympic sports as well as in Olympic marketing. ER -