TY - BOOK ID - 12678053 TI - Product policy in Europe : new environmental perspectives AU - Oosterhuis, Frans AU - Rubik, Frieder AU - Scholl, Gerd PY - 1996 SN - 0792340787 9401066094 9400902778 PB - Dordrecht Kluwer DB - UniCat KW - Green marketing KW - New products KW - Product management KW - Government policy KW - Environmental aspects KW - 504.03 KW - 658.511 KW - 504 <4> KW - -New products KW - -Product management KW - -Brand management KW - Management, Product KW - Marketing KW - New product development KW - NPD (Marketing) KW - Product development KW - Products, New KW - Commercial products KW - Industrial design KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Social and socio-economical aspects of human influences on the environment. Social ecology. Ecological economics KW - Production analyses KW - Environment. Environmental science--Europa KW - -Environmental aspects KW - -Management KW - -Social and socio-economical aspects of human influences on the environment. Social ecology. Ecological economics KW - -Green marketing KW - 504 <4> Environment. Environmental science--Europa KW - 658.511 Production analyses KW - 504.03 Social and socio-economical aspects of human influences on the environment. Social ecology. Ecological economics KW - -658.511 Production analyses KW - Brand management KW - -Marketing KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:12678053 AB - ER -